Marketing & Merchandising

Anticipating and creating innovative ways to communicate and build relationships with consumers is critical for retailers. New technologies, media and numerous strategies are everywhere.

Retail Council of Canada provides retail marketers and merchandisers with member-only resources, committees and unique educational opportunities to share and learn how retailers in Canada are breaking through.

How the pandemic has changed retail and buying behaviours

Since the pandemic began, the ways consumers engage with retailers have undergone a dramatic shift.


Marketing Committee

The Marketing Committee is comprised of retail marketing leaders who share information and best practices concerning the marketing and communication from retailers to their consumers. The committee also discusses the latest trends and strategies related to physical and online merchandising, digital signage, print and digital flyers, conversion, attribution and more. Join this committee

Be heard. Save money. Stay informed.

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